The client, a clothing brand specializing in men’s underwear, sought a comprehensive overhaul of their brand aesthetics, with a particular focus on refreshing their outdated packaging design. The previous design had become outdated and was negatively impacting sales. The brand needed a redesign to stand out on supermarket shelves and appeal to a new, younger demographic. To address these challenges, the approach centered on creating a more energetic, modern, and youthful vibe. This was achieved through a modern typography system and a minimal yet vibrant color palette, designed to capture attention and resonate with the target audience. The redesigned packaging led to a significant increase in sales, with the brand expanding its distribution to more centers. The new look not only revitalized the brand’s image but also supported its business growth and scalability.