In 2017-18, BISeN emerged in the blockchain technology sector, successfully completing its pre-seed funding stage. However, due to the impact of COVID-19 and other financial and operational challenges, the company was unable to secure seed funding and eventually ceased operations. As BISeN prepared to launch its services and products, they commissioned a comprehensive visual identity, including a distinctive logo design, desktop, and mobile web design. The new visual identity aimed to capture BISeN’s innovative and trustworthy nature, essential for standing out in the competitive blockchain market. The logo design, central to the new brand identity, featured a stylized bison made of blocks, symbolizing both the company’s name and its foundation in blockchain technology. The overall design incorporated a sleek, modern aesthetic with a vibrant color palette and contemporary typography. Although BISeN is no longer operational, the visual identity created for them serves as a prime example of delivering impactful and adaptable design solutions. This work remains a key piece in the portfolio, showcasing expertise in crafting brand identities that resonate and endure.